The campaign we need to beat the coronavirus anti-vaxxers

  • People who are persuadable — maybe they have some nebulous safety concerns or are not sure about the practical steps to take to get vaccinated
  • People for whom getting vaccinated is not a priority, perhaps because they think they are at low risk
  • People whose personal circumstances (eg social exclusion, poverty) mean public health messages and public services struggle to engage with them
  • People who are actively resistant to getting vaccinated, for personal, religious or cultural reasons

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Antonia Bance

Antonia Bance

TUC head of campaigns & comms. South-east Londoner.