Prototyping a new trade union offer

(Original p22, Shaping Our Digital Future)

Over the past few weeks we’ve worked through 100s of ideas generated by trade unionists and by young workers themselves — testing them out, taking them to our online panel of young core workers for their opinions, refining them, knocking them down.

Next week we’ll pick a final shortlist of up to three. By June we’ll have thrown up what the digis call a “minimum viable product” — and a handful of real young workers will be using it everyday.

Bloody hell, I hope it works.

As communications specialists, we wanted to work with them to reframe a debate, so that their recommendations would not land on deaf ears. Our aim was ongoing policy engagement, with their final research report as just one tool.

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